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About Us

Founded by actor Luke Evans in partnership with Fran Tomas (architect and project manager) and Christopher Brown (stylist and creative consultant). BDXY is an apparel and lifestyle brand with a strong focus on classic style with a contemporary twist.

Taking cues from the Classic Hollywood actor, BDXY mixes nostalgia with modern and sustainable everyday staples. We work with new technology, fabrics and manufacturing processes to deliver a wardrobe that exudes alluring appeal with considered design.

Origin of BDXY

The Origin of 'BDXY'

The letters are pronounced BDXY - the first two letters are from the word ”Bold, while the second two are from the word ”Sexy," which describes the aesthetic of the line.

"It's as much a feeling and a personal energy, as a description of how one looks”, "You can feel bold and sexy in absolutely nothing, a ball gown, a tuxedo or any kind of attire you wear. Bold is a strong, confident word and sexy is something that is appealing in many different ways."

"Bold" exudes a vibrant energy, a daring spirit that embraces challenges and stands out with confidence. On the other hand, ”Sexy" carries a magnetic allure, creating a vibe that's captivating and irresistible.

Together, they evoke a dynamic aura, blending fearlessness with sensuality, leaving an impression that's both powerful and enticing.


Starting Point

The starting point came from a T-shirt, our hero product, as a strong foundation piece inspired by screen icons of the Old Hollywood era – think Marlon Brando and Steve McQueen. With this in mind, the BDXY line is designed to make you feel comfortable and confident, everywhere, always.

Sustainability is an important factor close to all our hearts. BDXY pays attention to the planet by focusing on eco-friendly methods and natural fabrications. We use ethically sourced fibres as well as recycled and upcycled materials, while working closely with a family business in Portugal. This approach helps breathe new life into humble staples while honouring our commitment to minimising environmental impact.


The naming of each piece in the first collection was inspired by Luke’s profession; ‘On a film set, every crew member has a specific job title unique to the industry. Most have been around since the dawn of film and television production. The Stunt, The Focus, The Gaffer, The Captain, The Boom... The legacy and essential nature of these roles and more, speaks to the enduring appeal of our garments.


Travel is one of the most valuable gifts you can give to yourself and others. It is this love of travel, people and places that are at the core of our collections and capture a moment in time of memories and happiness. Each piece is rooted in a shared appreciation of quality fabrics and timeless design for all body shapes.

Our fabrics

TENCEL™ Lyocell fibres are extracted from sustainably grown wood using a unique closed loop system which recovers and reuses the solvents used, minimising the environmental impact of production. It uses only half the water to produce compared to traditional cotton. Derived from nature, Lyocell is 100% biodegradable and compostable.

Lyocell is smooth, breathable and soft which is ideal for people with sensitive skin, yet it remains one of the strongest and most durable fabrics.

This hypoallergenic material is found to be one of the best for regulating temperature and its breathability helps make it odour and wrinkle resistant.

Grown from natural, untreated, and GM-free seeds and has negligible impact on the environment.

The advantages of organic cotton extend beyond sustainability, ethics and economics. Clothes made from organic cotton are also of higher quality, softer and more durable.

Organic cotton is much better for sensitive skin as it is not treated with the harsh chemicals needed to grow and produce regular cotton.

The pesticide-free organic cotton feels softer on your skin, giving a premium feel that is more breathable and a better quality than regular cotton. It allows air to pass through the fibre, keeping you cool and allowing moisture to evaporate when your temperature rises.

High quality fabric made from 100% post-consumer recycled polyester yarn which is itself recyclable. SEAQUAL™️ yarn is composed of approximately 10% SEAQUAL™️ marine plastic and 90% post-consumer PET (mostly water and drink bottles) from land sources.

Upcycling ocean plastic prevents it from being sent to landfill or incinerated. It creates awareness of the existing marine litter problem and gives visibility to the people and organisations contributing to cleaning our oceans.

Extremely soft and lightweight, this flexible and quick-drying yarn is highly durable and has good resistance to UV and sunlight. SEAQUAL™️ has superior elasticity to produce comfortable garments.

Regenerated nylon fibre made entirely from landfill and ocean waste and is more sustainable than virgin nylon. Highly ecological and environmentally sustainable fibre which aims to reduce CO₂ emissions.

This sustainable ‘techno-fabric’ is extremely durable (pilling resistant), breathable, lightweight and soft. Ideal for activewear and swimwear, it is also has UV protection and is resistant to chlorine, suncreams and oils.